FINDAPROPERTY.COM LAUNCHES ANOTHER WAVE OF ITS MULTI-MILLION POUND NATIONAL TV CAMPAIGN

FindaProperty.com has launched another six-week long heavy-weight TV, radio, online and print campaign following the huge success of the Spring promotion which saw brand awareness and visitors reach record levels resulting in a 46% increase in enquiries.

The campaign is designed to give our member agents more, ensuring that your customers experience the latest campaign and you experience more enquiries, more instructions and more reasons to believe your properties are in the perfect place.

The FindaProperty.com campaign is just a single part of a multi-brand investment which has seen TDPG attract 8 million home searches¹ and 3.4 million enquiries². In August 2010, FindaProperty.com registered its highest ever visitor levels at 4 million unique visitors³.

TV advertising

The new campaign launched during X Factor on Saturday 18th September and on hugely popular shows including ITV’s Coronation Street and Channel 4’s Grand Designs- key programmes that we know your customers watch.

To see the full FindaProperty.com TV advertisement which is on air for its 6 week run click here
FindaProperty.com TV advert
Coronation Street

Where: ITV

 Deal Or No Deal

Where: ITV
Grand Designs

Where: Channel 4

 Come Dine With Me

Where: ITV
See when we’re on in your area!

Video on Demand

We’re also promoting FindaProperty.com through video-on-demand which targets home searchers busy juggling their work and family life. After a record traffic month in August which delivered over 3.4 million enquiries, this promotion will generate more leads and value for our member agents. We will be featuring on C4 OD, MSN Video and Web TV with the ad showing in front of highly targeted programming when your customers are playing TV catch up.

Print advertising

The print campaign matches advertising within national publications including the Mail on Sunday, Daily Mail and Metro with prominent regional newspapers such as the Bristol Evening Post, Leicester Mercury, Nottingham Post and the Hull Daily Mail. The latest wave of the campaign represents an investment of over £1 million, part of FindaProperty.com’s multi-million pound marketing push across 2010.
Metro Daily Mail The Mail on Sunday
Outdoor

Targeting the nation’s town and city centers, the FindaProperty.com outdoor creative will reside in prominent locations to drive home hunters to your agency.

Findaproperty.com Billboard Advert March 2010 Findaproperty.com Billboard Advert March 2010
Let vendors and landlords know you are doing more to market their properties.

We have also created literature to promote your partnership with FindaProperty.com to vendors and to landlords who would expect their properties to be listed on our sites. The literature includes window stickers, windows cards, vendor and landlord flyers, pens, notepads etc. To order any of our literature for free, please go direct to www.tdpg.com/literature
FindaProperty.com TV Advert