Yearly Archives: 2011
2011 in numbers
As 2011 draws to a close, DPG Data & Research have compiled a summary of the key property metrics. Read more »
FindaProperty.com back on TV from January!
FindaProperty.com is back on TV in early January with a brand new campaign. Read more »
Stick ‘em up to win hundred pounds in gift vouchers
Does your branch’s window feature the recently-redesigned FindaProperty.com and PrimeLocation.com stickers? Read more »
We’re getting much better, for you
We want our customers to know that we’re working hard for them but it’s more than just talking the talk. We’re also delivering on our promise and in November our figures proved it. Read more »
Wouldn’t you be happy with 72% more calls?
It’s the simple things in business that often have the most dramatic impact – proven by our new telephony service. Since the launch of this service in November the volume of telephone enquiries has immediately increased.
FindaProperty.com is big draw at homes show
Smiles broke out the recent Affordable Home Ownership and Intermediate Housing Conference in central London after Zoe Bonnington (pictured, below) of Radian Group won FindaProperty.com’s prize draw. Below is a picture of Zoe getting her prize from the Digital Property Group’s Alex Rose, its New Homes key client manager.
Central London is still dominated by renters
Affordability, necessity and choice are all major drivers as to why a home mover would choose to buy or to rent but in Greater London, there are distinct differences throughout the city. Read more »
Digital Property Group Announces Greg Bryce as Commercial Director
Greg Bryce has been promoted from DPG Sales Director to the new role of Commercial Director, which sees him leading the entire sales and customer experience teams across Estate Agents, New Home Developers and Housing Associations. Read more »
Tracking intent from international buyers and renters
Given the impact of the macro-economic pressures on the property market, London’s residential market has been partially supported by international buyers and renters. Andrew Smith, Research Director at the Digital Property Group, assesses the interest at a more granular level. Read more »
How DPG has grown in a year
The Digital Property Group has performed strongly over the past year and we’ve got some exciting results to tell you about.
Will mobiles change the way your leads arrive?
Everything points to 2012 being the year of both the smartphone and tablet PC as the nation embraces ‘on the go’ browsing. The question is, will it change the way people hunt on-line for property? Read more »
PrimeLocation.com capitalises on market strength
If you are an agent operating in the prime property market then you may already know this, but not the scale.
PrimeLocation.com’s Prime Index, which tracks the asking prices of the top 25% of UK properties by asking price value, this month revealed that asking prices for prime homes continue to outperform the general market, whose properties dropped by 0.3% in September, while prime properties rose by almost half a percent over the same period.
And to reflect this, PrimeLocation.com has been capitalising on the higher end of the market by continuing its marketing push during October.
Sheraz Dar, Group Marketing Director at Digital Property Group, says: “As the prime market continues to perform well, continued marketing activity to drive home hunters to the prime portal in our portfolio is designed to help agents realise the potential of this sector through increased high value enquiries.”
TV advertising went back on air from Sunday 3rd October with a humorous take on what home sellers will do to secure a sale and relaying the message that they should speak to agents about the power of their marketing.
Results this year have been very encouraging for Digital Property Group and its 12,000 member agents. Unique visitors to PrimeLocation.com are 15% up in September compared the same month last year1 , with phone calls and e-mails to agents , along with click throughs to agent’s sites standing at half a million for the month.
PrimeLocation.com has also been busy partnering with large national events too: it was an official partner at both last month’s A Place In The Sun Live and Grand Designs Live events at Birmingham’s NEC.
FindaProperty.com launches national prize draw
Digital Property Group portal FindaProperty.com has been on TV or in print every month this year resulting in record enquiries to agents in both August and September(*).
Could your blog be an award winner?
The 2011 PrimeLocation.com Property Blog Awards have just launched to find, celebrate and reward the best home related blogs in the UK. Read more »
The UK’s property wealth gap widens
The UK property market has split into two segments, with high end property prices rising as the rest of the market declines, according to the latest PrimeLocation.com Prime Index.
Read more »
Family homes help to stabilise property prices
Property prices for family-sized homes increased faster than the property market as a whole in September as they continued to drive activity in the residential property market, according to the latest FindaProperty.com House Price and Affordability Index, the UK’s most comprehensive property survey.
Read more »
DPG wins ‘TV wars’ as traffic to its portals surges driven by FindaProperty.com
September 2011 comScore statistics, released this week, show DPG to be the fastest growing property portal group, amongst the five leading sites in comScore’s real estate category. Read more »
Record rental prices begin to highlight affordability issues
Average monthly rents reached new heights in Britain during the third quarter of the year, with rental asking prices climbing to their highest ever level, according to the latest FindaProperty.com Rental Index– the UK’s first and still most robust rental market tracker. The average monthly rent rose by 1.6% in September, taking the typical asking price to £890 per month, the highest price recorded by the index.
FindaProperty.com launches competition to “win a month’s mortgage or rent”
Digital Property Group portal FindaProperty.com has been on TV or print every month this year resulting in record enquiries to agents in both August and September1. Read more »
Digital Property Group embracing prime property performance with its marketing push
PrimeLocation.com’s ‘Prime Index’ (www.primelocation.com/house-price-index ) tracks the asking prices of the top 25% of UK properties by asking price value. Its latest release shows that asking prices for prime properties continue to perform ahead of the total market, with prices continuing to rise, despite a 0.3% fall in the average asking price across all properties. Read more »
Digital Property Group embracing prime property performance with its marketing push
PrimeLocation.com’s ‘Prime Index’ (www.primelocation.com/house-price-index ) tracks the asking prices of the top 25% of UK properties by asking price value. Its latest release shows that asking prices for prime properties continue to perform ahead of the total market, with prices continuing to rise, despite a 0.3% fall in the average asking price across all properties.
PrimeLocation.com is capitalising on the higher end of the market by continuing its marketing push into the month of October.
Sheraz Dar, Marketing Director for Digital Property Group says:
“As the prime market continues to perform well, continued marketing activity to drive homehunters to the prime portal in our portfolio is designed to help agents realise the potential of this sector through increased high value enquiries.”
TV advertising went back on air from Sunday 3rd October with a humorous take on what homesellers will do to secure a sale and relaying the message that they should speak to agents about the power of their marketing.
Results this year have been very encouraging for Digital Property Group and its 12,000 member agents. Unique visitors to PrimeLocation.com are 15% up in September compared the same month last year1 , with phone calls and e-mails to agents , along with click throughs to agent’s sites standing at half a million for the month2
PrimeLocation.com is also partnering with large national events as part of its marketing activity: it was an official partner at last week’s “A Place In The Sun Live” and is the exclusive property portal partner at the “Grand Designs Live” event which takes place at the NEC 7th-9th October. (www.primelocation.com/articles/grand-designs-live-birmingham-2011 )
Today also sees the launch of the PrimeLocation.com android app which is now available for download for free in the marketplace.
ENDS
Sources:
1: Cognesia, September 2011
2: DPG Internal Research, September 2011.
For further press information please contact:
Johnny Newton 0207 432 4003 / 07798 646 563 / johnny.newton@tdpg.com.
Digital Property Group embracing prime property performance with its marketing push
Digital Property Group leverages prime property performance by continuing its PrimeLocation.com marketing push.
PrimeLocation.com’s ‘Prime Index’ (www.primelocation.com/house-price-index ) tracks the asking prices of the top 25% of UK properties by asking price value. Its latest release shows that asking prices for prime properties continue to perform ahead of the total market, with prices continuing to rise, despite a 0.3% fall in the average asking price across all properties.
PrimeLocation.com is capitalising on the higher end of the market by continuing its marketing push into the month of October.
Sheraz Dar, Marketing Director for Digital Property Group says:
“As the prime market continues to perform well, continued marketing activity to drive homehunters to the prime portal in our portfolio is designed to help agents realise the potential of this sector through increased high value enquiries.”
TV advertising went back on air from Sunday 3rd October with a humorous take on what homesellers will do to secure a sale and relaying the message that they should speak to agents about the power of their marketing.
Results this year have been very encouraging for Digital Property Group and its 12,000 member agents. Unique visitors to PrimeLocation.com are 15% up in September compared the same month last year1 , with phone calls and e-mails to agents , along with click throughs to agent’s sites standing at half a million for the month2
PrimeLocation.com is also partnering with large national events as part of its marketing activity: it was an official partner at last week’s “A Place In The Sun Live” and is the exclusive property portal partner at the “Grand Designs Live” event which takes place at the NEC 7th-9th October. (www.primelocation.com/articles/grand-designs-live-birmingham-2011 )
Today also sees the launch of the PrimeLocation.com android app which is now available for download for free in the marketplace.
ENDS
Sources:
1: Cognesia, September 2011
2: DPG Internal Research, September 2011.
For further press information please contact:
Johnny Newton 0207 432 4003 / 07798 646 563 / johnny.newton@tdpg.com.
Property market grows 1.7% this year despite challenging economic times
Property prices in the UK increased by 1.7% since the beginning of 2011, with every region in the UK experiencing positive price growth, according to the latest House Price and Affordability Index from FindaProperty.com, the UK’s most comprehensive property survey, based on data from close to a million homes across the UK.
Calculating the real cost of school catchment areas
It is often reported that the demand for property situated within catchment areas of sought-after state schools pushes prices upwards. DPG Data & Research can reveal, that parents looking to secure their child’s place in a top performing state school by purchasing a home within its catchment area, can now pay up to £77,000 extra for the privilege. Read more »
Home searchers spend longer on DPG sites than any other
Newly-released comScore results confirm home searchers spend longer on DPG sites than any of their competitors. Visitors spend on average 62 minutes across FindaProperty.com, PrimeLocation.com and Globrix.com, significantly longer than both Zoopla’s four minutes and Rightmove’s 50 minutes[1]. Read more »
Rising Property Prices Return To The Heart Of The Capital
Top end properties in central London have seen prices rally over the past three months with the top quarter of the property market rising in value by over £750 a day on average, according to the latest Prime Index from PrimeLocation.com
More ways to win instructions
We’ve been taking note. Because, while travelling up and down the country talking to our customers we’ve been asking you what our business intelligence tool Market View should deliver. Read more »
Search update: ‘Growth of the property grazer’ is revealed in latest comScore figures
Independent analysis from comScore has highlighted the growth among property portals of a new type of home searcher, the grazer, which includes home buyers frustrated by a lack of finance, landlords in negative equity or first time buyers waiting to step on to the property ladder. Read more »
Committed to driving enquiries
We know what matters to you – enquiries to your business. So we’ve been busy recently with a significant marketing push that’s driven record levels of enquiries to estate agents from FindaProperty.com and surges in traffic to PrimeLocation.com. Read more »
WIN! A camera worth three hundred pounds
Do you need a camera for personal or business use? If you do then here’s a chance to win a Nikon SLR camera in a competition we’re running in partnership with The Negotiator. Read more »
Property, Currency, Stock or Commodity?
Over the past few weeks with the stock markets in turmoil, various commentators have been advising as to which asset is the best to keep your savings or pension in.
Read more »
Regional cities begin to outperform London for prime property
Asking prices for Prime properties (the top 25% of the market by value) in some of Britain’s biggest cities have soared since the start of the year, according to the latest Prime Index from PrimeLocation.com.
Read more »
Safe as houses: Property prices return to outperform equities and savings in 2011
Property prices in the UK have increased by 2.1% since the beginning of 2011, providing savers with potential returns that outperform other investments, according to the latest House Price and Affordability Index from FindaProperty.com.
Read more »
Property and the ticking time bomb
“2.4 children” has been perceived as the nation’s standard family size for the past generation. But as the number of marriages drops to its lowest since 1951 and couples wait longer to have children, the typical family unit is changing shape. According to local government projections, the number of households will grow by over 250,000 a year, up to 27.8 million, by 2031. Read more »
Rental prices hit an all-time high in Q2 2011
Rental prices have continued to climb in 2011 and have hit an all-time high, according to the Q2 2011 FindaProperty.com rental index.
Read more »
New stock helps maintain sales asking prices
The findings from the latest FindaProperty.com House Price and Affordability Index, the UK’s most comprehensive property survey based on data from over 400,000 homes across the country, shows average asking prices dropped fractionally by 0.1% in June to £221,110, from £221,237 in May. Read more »
Revealed: the property portals civil servants visit
The Tax Payers’ Alliance (TPA) has been busy in recent months making Freedom of Information requests to find out which websites civil servants visit while at work. Read more »
DPG three years on, see our exclusive interview in Property Drum
To mark DPG’s three year anniversary, we were invited to meet Sheila Manchester, Editor of Property Drum to be quizzed on our achievements, challenges and plans for the future.
Will we ever entertain for sale by owner? How are we helping agents beyond our portal listings? Is the portfolio approach working? For the answers, see the article here.
Tony Hawks: Telling fibs to an agent got me in hot water!
As a comedian, Tony Hawks is used to exposing the absurd. But the bestselling author, broadcaster and film maker was left with some unexpected fodder for his act when caught red-faced during a viewing by an estate agent who was selling his home, he told PrimeLocation.com recently during a specially-commissioned video interview. Read more »
Is the latest Google idea a plus?
First came Bebo and MySpace and YouTube, Facebook and finally Twitter. These names and the vast social media websites that lurk behind them may be familiar to you, or they may be a distance digital rumble. Read more »
Prime property prices rise for the third consecutive month
Average asking prices for prime property – defined as in the top 25% of the market by value – reached their highest level last month Read more »
First time buyers are unaware of the very schemes designed to help them
Traditionally, first-time buyer (FTB) activity has been deemed necessary for a healthy housing market, providing a crucial source of liquidity at the lower end. Read more »
Do you have a passion for marketing in the estate and lettings agency industry?
If so, we’d like to hear from you.
We have an exciting opportunity for a Trade Marketing Manager to work across the high profile FindaProperty.com, PrimeLocation.com and Globrix.com brands.
You’ll be involved in all aspects of developing and communicating our brand messages and positioning to the estate and lettings agent market across the UK. This includes trade magazine advertising, public relations, sponsorship and events.
We’re looking for someone who has worked in the estate and lettings industry, has a passion and experience working on brands and B2B communications and enjoys a fast paced, dynamic and creative work environment.
We offer a generous remuneration and benefits package. The role is based in Kensington, London.
To apply, please e-mail your CV to: johnny.newton@tdpg.com
Record visitors in May for DPG and its lead brands
Backed by new TV campaigns for FindaProperty.com and PrimeLocation.com both have recorded monthly record results for unique visitors with FindaProperty.com also delivering record enquiries for Estate Agents. This strong performance saw independent analysts comScore appoint DPG as the fastest growing portal in May 2011(1).
Read more »
Make the most of our marketing
It’s a fact that if you promote your association with national portals, you will win more business. More than 85% of vendors and landlords consider it ‘vital’ that their estate agent advertises on PrimeLocation.com and FindaProperty.com – and the good news is that we’re here to help.
Read more »
Sales asking prices up 2.5% as larger properties lead the way
Sales of larger properties have helped asking prices increase by 2.5% since January, according to the FindaProperty.com House Prices and Affordability Index, Read more »
Agents gather at Vogue to raise funds for the EAF
Over fifty leading lights of the estate agency world gathered at magazine publisher Conde Nast’s Vogue House head office in central London on Wednesday to help raise funds for the Estate Agency Foundation.
Read more »
DPG’s study identifies a step change in agent’s customer service
According to DPG Research’s latest Agent Satisfaction Study, property searcher’s perception of estate and letting agents has again improved across the board.
Read more »
Building brands; a never-ending journey
Sheraz Dar, Marketing Director, DPG discusses a marketer’s obsession with branding.
It’s difficult to imagine a world without brands. My journey started at the age of 10 when Sharp Electronics sponsored Manchester United. Read more »
Rental Market Continues Strong Performance in Q1 2011
Rental prices have continued their strong performance over the past year as supply continues to drop, according to the Q1 2011 FindaProperty.com rental index.
Read more »
FindaProperty.com voted the UK’s best property portal
Against stiff competition, FindaProperty.com was voted the best property portal in the LSL property press awards which took place on Monday 21 March at the Mandarin Oriental Hyde Park in Knightsbridge. Read more »
FindaProperty.com search app makes the Sunday Times best app list
The FindaProperty.com Search App for iPhone is featured within the much-publicised top 500 apps, where the best apps across the world’s most popular mobile devices are recommended by The Sunday Times. Read more »
DPG re-launches as the portal for what matters most to agents
New brands, eye-catching campaigns and a significant launch mark the rebrand of three portals
May 2011 marks the launch of the new Digital Property Group (DPG) brand and a clear focus on what matters most to its member agents and new homes clients. This re-launch is part of a comprehensive rebrand of leading consumer portals PrimeLocation.com and FindaProperty.com and marked by significant new consumer campaigns. Read more »
Digital Property Group launches multi-million pound ad campaigns
Digital Property Group (DPG), a division of Daily Mail & General Trust, is launching a multi-million pound advertising campaigns for its two leading property brands, FindaProperty.com and PrimeLocation.com. Read more »
The Digital Property Group Extends Its Lead As The Number 2 Portal
After having just released information showing The Digital Property Group to be the 2nd placed portal group, data released today has shown that its position as Number 2 has been extended between December 2010 and January 2011. Read more »
Plight of the Graduate First Time Buyer
The Council of Mortgage Lenders has predicted that there will be around 860,000 property transactions completed in 2011, of which 260,000 will be completed by cash buyers. Read more »
Get the inside track on the property market – for FREE
The DPG Research team has launched a housing market publication (pictured, left) with a variety of industry professional in mind including agents, developers, consultants and journalists.
Read more »
New look for PrimeLocation.com
PrimeLocation.com was a young start up ten years ago but today it’s one of Britain’s most recognised and successful property portals and the largest player in the online prime market.
Read more »
New Property Market Insider out now
Get the inside scoop on the property market with the latest edition of The Property Market Insider from the TDPG Research team.
The Commuter Cosmos
If you’re about to quit the city life and escape to the country, use our fun illustration to compare house prices versus commuting time and calculate the cost of getting to the office – before deciding where to move to.
FindaProperty.com named Property Portal of the Year
FindaProperty.com was named Property Portal of the Year at the LSL Property Press Awards in London.
Read more »
The Olympic Effect on Rental Prices
With the 2012 London Olympics less than 18 months away, savvy homeowners living in areas close to Olympic venues are beginning to explore their options. Read more »
Five minute interview with Henry Pryor
TDPG challenges all that hoopla
The latest copy of The Negotiator magazine should be dropping through your letterbox any moment now and we hope you’ve notice its cover-wrap promotion, pictured below. We know that competition is hot in the market so as you can see we’re putting up a cheeky challenge to some of the claims sloshing around, but with a serious point – to highlight how we deliver the best results for our customers.
We’re all about being a portfolio business, offering estate and lettings agents as well as developers the space to market their properties to a combined audience of 8.7 million home searchers every month. The cover wraps on both this month’s The Negotiator and Property Drum magazines highlight how our sites drive over three million enquiries to our customers each month via FindaProperty.com, Primelocation.com and the newest addition to our portfolio, Globrix.com. We also send seven times more enquiries than the third placed portal group.
Got a comment? Call 0333 240 0011 or email sales@tdpg.com or via @tdpg on Twitter.
The Digital Property Group extends its lead as No.2 portal
After having just released information showing The Digital Property Group to be the 2nd placed portal group, data published today (15th February 2011) reveals that its position as Number 2 extended between December 2010 and January 2011.
Read more »
West Coast vs East Coast – Prices from London to Glasgow
London to Glasgow – one of the UK’s longest inter-city train journeys is the flagship route of the West Coast Mainline from London Euston railway station, but the journey can also be travelled by direct services on the East Coast Mainline from Kings Cross.
Jones Lang LaSalle and DPG Research partner to provide unique London property by size maps
House prices are the primary indicator of value for any property but to compare one to another, even in a similar location, can prove to be troublesome as properties are rarely the same size. Overseas, especially the US, the currency of living space is square footage and it is used extensively during the transaction process and market forecasting reporting. Read more »
West and Central London boroughs fuel rental market
It has been well documented that 2010 was a strong year for the UK rental market, with demand outstripping supply which in turn pushed rental prices upwards.
UK v Australia – Housing Market Test Match
As England breeze to an Ashes series win down under, for the first time since 1986, we thought it would be interesting to match up the UK and Australian housing markets to see how they compare. Click on the image below to produce larger scale scoreboards.
The new outlook starts in 2010
In terms of property searching, it is no revelation that December is the quietest month. As the chart below highlights, traffic to FindaProperty.com in the Christmas week tales off but not entirely.
