How are your chain reactions?

Broken buying chains are every agent’s nightmare, a problem not helped these days by the lending drought that has made chains both longer and more fragile – but Primelocation.com has a solution.

To help home movers dislodge this log jam and agents push through sales, Primelocation.com has launched a search function that picks out chain free properties from the site’s 600,000+ properties for sale – of which approximately 5% or 30,000 are advertised by agents as chain free.

Broken chains used to be a tiresome pain for agents but in recent months they have turned into a significant hindrance to sales, cash-flow and happy clients as a shortage of housing stock (as well as hard-to-find mortgages) impact on chains.

So at no other time has the speed at which properties sell mattered so much.

Chains, as we are sure you know, break for a variety of reasons but a recent survey revealed the most popular, including missed paperwork deadlines; major structural faults highlighted by surveys; gazumping and gazundering.

So how does the chain free search work? Users visiting Primelocation.com’s home page click through to a search box similar to the normal, ‘find me a home’ functionality, but this search will only reveal properties for sale without a chain – even although as per normal, the search is by number of bedrooms, price and location.

- Visit the new Chain Free channel to find out more.