44% would buy a new home
The commonly held belief that new builds represent just ten per cent of the overall property market1 has been challenged by recently published figures from The Digital Property Group.
Research among the 15,000 people on its MyHomeLife panel (a representative group of registered users) reveals that 44% would consider buying a new home, a gap that, if it could be closed, would prove a boon to developers and agents.
“It is obvious that many people now understand the benefits of owning a new build or conversion and when this trend starts to turn into more sales I believe FindaNewHome.com is well placed to enable developers and agents to benefit from this,” says Stephen Gaisford, Head of New Homes at The Digital Property Group.
But this is not the only shift in the new homes market to be revealed recently. The latest data from Hitwise shows that FindaNewHome.com has now taken pole position, currently claiming 61.3%2 of the online new homes market – a rise of 15% from a year ago, when FindaNewHome.com was No.2.
1 Home Builders Federation (HBF) January 2010
2 Hitwise week ending 6th January 2010
