New Prime Index Launched

Primelocation.com launched a new improved version of its popular Prime Index last month, and already it’s making an impact.

The first issue of the new Prime Index, developed in partnership with Calnea Analytics (who produce the official Land Registry Index), is now live on the Primelocation.com site. http://media.primelocation.com/content/prime-index/primeindex_nov09.pdf

The Index reflects the evolving prime market, and for the first time provides authoritative data for all regions of the country. It also segments the upper end of the market as follows:

•    Prime – incorporating the top 25% of all UK property by value
•    Prime Platinum – incorporating the top 10% of all UK property by value

Andrew Smith, TDPG Head of Research, says: “The Prime Index tracks the supply and asking prices of prime property at UK, regional and London borough levels.

“We believe that there is a prime market in every region and our new Index is the first to develop a sliding scale of values that captures this regional variation.

“Although it focuses only on the top end of the market, the Index is based on a substantial sample of prime properties – over 50,000 for sale across the UK – and this, we believe, makes it a uniquely authoritative source of information about this key section of the UK housing market.”

The Index has already attracted some very positive attention, including these pieces in The Times:

http://property.timesonline.co.uk/tol/life_and_style/property/buying_and_selling/article6933155.ece

http://property.timesonline.co.uk/tol/life_and_style/property/article6933217.ece