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August 1, 2009

A winning McDonald’s Best Chance Monopoly promotion – plus a lucky agent selected to find the Forresters a dream home.

MrsForrester_with_JamesCarlonFindaProperty.com and McDonald’s send congratulations to Mrs Forrester, the lucky winner of the £300,000 top prize in the Best Chance Monopoly competition.

At FindaProperty.com, we are also delighted to have provided Nock Deighton, and more specifically Sales Manager James Carlon, with a new sale.

James commented: “I was absolutely delighted to find a new home for the Forresters. Every estate agent would agree that finding a buyer in today’s market with the means to purchase without finance is a real rarity – so working with the winner of the McDonald’s Best Chance Monopoly campaign came as a very pleasant surprise!”

Aside from Mrs Forrester and Nock Deighton, the promotion also benefited agents advertising on FindaProperty.com.

With the Best Chance Monopoly advert showing on high visibility TV slots, we found traffic and enquiries on those times and days to be 8.3% and 3.9% greater respectively.

In a recent survey, 53% of you also believed that this promotion added value by raising consumer awareness of the property site providing the prize. And you’re correct: FindaProperty.com brand recognition amongst home searchers rose by 27% following the McDonald’s promotional activity.

These positive statistics are due to the significant reach of the campaign. FindaProperty.com branding was featured in all 1,200 restaurants in McDonald’s nationwide chain as well as on the heavyweight TV campaign. There was also a print campaign within Metro, The Sun, Daily Mirror, Daily Record and Daily Star plus FindaProperty.com advertising in the Daily Mail and regional Northcliffe titles.

In short, we are continuing to invest in driving more enquiries and instructions to your business.

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