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April 1, 2009

Mailonline.co.uk partners with Primelocation.com

Primelocation.com is proud to announce its partnership with the recently revamped Mailonline’s new property section – providing exclusive access to an affluent set of home buyers & renters.

The search functionality within Mailonline.co.uk will be powered exclusively by Primelocation.com with all properties listed on the latter site forming the search results.

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“The Mailonline attracts c.21M unique visitors a month and we expect to see an increase in good quality enquiries as a result of this association. The Mailonline and Primelocation visitors are complementary, with the Mailonline having a more affluent audience than the Times, Telegraph and Guardian websites”.
Primelocation.com Marketing Director, Hilary Dougla

The Mailonline.co.uk has a loyal audience of 21 million unique visitors with a typical visitor holding a middle-to-upper management position and earning over £50,000 per year, creating a clear synergy between Primelocation.com and Mailonline.co.uk due to the similarity of their audiences.

  • 30% of Primelocation.com visitors own their property outright versus 27% for Rightmove.com, and 24% for Propertyfinder.com
  • 40% of Primelocation.com visitors are looking for 60% LTV mortgages for their next purchase.

These statistics underline the importance of finding the right enquirer for your sale and rental properties.

* My Home Life Survey


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