PrimeLocation.com

Key facts

  • 2.7 million monthly unique visitors1
  • Distinct market audience – targeting aspirational prime buyers and renters. 47% of PrimeLocation.com
    buyers have over 50% deposits and are looking to buy.2
  • Back on TV in 2011 with a multi-million marketing campaign
  • Close to 1 million properties listed on PrimeLocation.com

PrimeLocation.com was launched in 2001 by a consortium of over 200 independent estate agents across the country. Firmly established as the leading high end portal for estate agents and home hunters in the middle and upper markets, PrimeLocation.com delivers high quality leads and is proven to help increase instructions.

Visitors to PrimeLocation.com are attracted through a significant marketing investment in TV, print, online and outdoor promotion, plus its innovative iPad app.

See the PrimeLocation.com TV ad

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“I would like to say how impressed we are with the services of PrimeLocation.com. We have one particular property that is very difficult to let. However, through PrimeLocation.com we had three potentially suitable prospective tenants within a matter of days. We’d had zero interest for this property through a competitor the last time we tried.”

Tim Wade, Knapman & Bament, Sidbury.


FindaProperty.com

Key Facts:findaproperty

  • 5 million monthly unique visitors1
  • Over 12,000 UK branches use FindaProperty.com
  • Ranked as the number two property portal for unique visitors according to comScore and Hitwise3
  • Promotes close to 1 million properties across the nation

FindaProperty.com was one of the first portals to hit the market, and since its launch in 1997, it has grown to be one of the strongest property portal brands.

A typical FindaProperty.com user is an active home searcher rather than just browser, many of whom are loyal and repeat visitors. FindaProperty.com has a strong user base across buyers and renters within the mass market.

FindaProperty.com has maintained a strong presence on TV, radio, print, outdoor and online and its iPhone app has been the recipient of several industry awards.

See the FindaProperty.com TV ad

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“We were one of the first agency’s to use FindaProperty.com and have found it to be one of the most successful portals with a high proportion of our sales / lettings occurring as a result of the leads they bring. In terms of winning new instructions FindaProperty.com definitely works in our favour as most vendors and landlords are familiar with the site”.

Sonia Rehman – Warwick Estate Agents, NW10.


Globrix.com

Key Facts:Globrix.com

  • 1.4 million monthly home searchers4
  • Attracts young, tech-savvy home searchers with a relative high volume within the 25-44 age group
  • The largest free-to-list portal in the UK
  • Users click straight through to your site to view the property details

Globrix.com was launched in 2008 and since has grown to become the largest free-to-list portal in the UK, listing more properties to buy or rent than any other property site. In January 2010, 50% of Globrix.com was bought by Associated Newspapers and has now become a part of the Digital Property Group portfolio of portals.

“Here at John German we are very impressed by the amount of serious enquiries through Globrix.com. Globrix.com is now in our top 4 referrers and numbers are increasing every month. Our clients like the design, the ease of use of the Globrix.com website, and the ability to click straight through to our site from the advert banner.”

Nick Pollitt, John German Estate Agents

1. Intellitracker June 2011.    2. MyHomeLife wave 9.
3. ComScore and Hitwise June 2011.    4. Google Analytics, June 2011.