The Digital Property Group - Our Sites

Primelocation.com

Key factsprimelocation

  • 2.51 million monthly home searchers1
  • Distinct prime market audience – proven to be the No1 portal for attracting the affluent ABC1 profile

Primelocation.com was launched in 2001 by a consortium of over 200 independent estate agents across the country. Firmly established as the leading website for estate agents and property in the middle and upper markets, Primelocation.com delivers high quality leads and is proven to help increase instructions.

A typical Primelocation.com user forms part of a very niche market, from 3rd time buyers and above, to the top end renters and investment buyers.

“I would like to say how impressed we are with the services of Primelocation.com. We have one particular property that is very difficult to let. However, through Primelocation.com we had three potentially suitable prospective tenants within a matter of days. We’d had zero interest for this property through a competitor the last time we tried”.

Tim Wade, Knapman & Bament, Sidbury.

FindaProperty.com

Key Facts:findaproperty

  • 3.8 million monthly home searchers1
  • 9,000 UK branches use FindaProperty.com
  • A typical user stays for 15 minutes
  • FindaProperty.com has a loyal audience for home buyers and renters

FindaProperty.com was one of the first portals to hit the market, and since its launch in 1997, it has grown to be one of the strongest property portal brands.

A typical FindaProperty.com user is a legitimate searcher rather than just browser, many of whom are loyal and repeat visitors. FindaProperty.com has a strong user base across buyers and renters from early property life stages:

Renters

FindaProperty.com has a higher percentage of rental properties and searchers looking to rent than any other major property website.

1st to 3rd time buyers

Successfully attract first-timers looking to get onto the ladder, through to second and third-time buyers.

“We were one of the first agencies to use FindaProperty.com and have found it to be one of the most successful portals with a high proportion of our sales / lettings occurring as a result of the leads they bring. In terms of winning new instructions FindaProperty.com definitely works in our favour as most vendors and landlords are familiar with the site”.


Sonia Rehman – Warwick Estate Agents, NW10.

Globrix.com

Key Facts:Globrix.com

  • 1.51 million monthly home searchers2
  • Attracts young, tech-savvy home searchers with a relative high volume within the 25-44 age group
  • The largest free-to-list portal in the UK
  • Users click straight through to your site to view the property details

Globrix.com was launched in 2008 and since has grown to become the largest free-to-list portal in the UK, listing more properties to buy or rent than any other property site. In January 2010 50% of Globrix.com was bought by Associated Newspapers and has now become a part of The Digital Property Group portfolio of portals.

“Here at John German we are very impressed by the amount of serious enquiries through Globrix.com. Globrix.com is now in our top 4 referrers and numbers are increasing every month. Our clients like the design, the ease of use of the Globrix.com website, and the ability to click straight through to our site from the advert banner.”


Nick Pollitt, John German Estate Agents

FindaNewHome.com

Key Factsfindanewhome

  • In December 2008, FindaNewHome.com was the most visited new homes portal
  • 401,000 monthly home searchers1
  • A range of advertising options for developers and new homes estate agents

FindaNewHome.com was created for new home developers and estate agents marketing new builds. Listing your properties with this market leading site means that you reach a niche market searching exclusively for new homes.

Advertisers within FindaNewHome.com will also be promoted throughout The Digital Property Group portfolio, attracting many who would not have actively searched for a new home.

“Since listing our developments on FindaNewHome.com we have seen a significant increase in the number of enquiries from our internet marketing spend and although the current market is difficult, we are extremely pleased with the results and support from the FindaNewHome.com team”.
Helen Jones, Sales Director, Larkfleet Homes.

1. Intellitracker, March 2010

2. Google Analytics, March 2010