Advertise With TDPG - Frequently Asked Questions

What position does The Digital Property Group currently occupy within the property portal market?

The Digital Property Group clearly occupies the No2 position in the property portal market and is gaining ground on a monthly basis versus the current market leader.

The Group welcomes over 4.56 million home owners and renters per month. According to independent analysts Hitwise, The Digital Property Group receives over 1 in every 4 property portal visitors.

Is it possible to advertise on just a single site within the portfolio?

Advertisers are able to select a single site from within the portfolio but the advantage of advertising across The Digital Property Group versus a single site is proven.

In measuring these returns from single listing advertisers in October 2008 who switched to the group package in November 2008, the results were:

  • Primelocation.com to the Group – 42.3% increase in leads
  • FindaProperty.com to the Group – 17.0% increase in leads

Both of the above figures do not include click-throughs to agent websites.

What’s our visitor profile?

Independent analysis points to our visitors covering all of the property life stages – from house hunters in early property life stages through to top-end renters and third time plus buyers. With only a 16% cross over between our 2 leading brands Primelocation.com and FindaProperty.com (Oct 2008), these are complementary audiences with complementary property aspirations.

How do you know the figures are accurate?

All of our figures are independently audited which means your consistently getting an authentic account of our performance in the market. We’re proud to say that The Digital Property Group is the only property portal to go through the rigorous ABCe audit.

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How is the monthly customer payment calculated?

Our value based payment model collates your unique circumstances, and the potential value The Digital Property Group can provide to your business, to provide a flat fee per branch. For the full details and your quote, please contact your Business Development Manager on 0333 800 1000 or alternatively click here to submit an enquiry.